Next time you have an occasion to celebrate, will you be popping some champagne? Well, maybe not. Wine experts say that for the first time, Italian sparkling wine is outselling its French rival, with the British equivalent not too far behind.
As of New Year’s Eve it was estimated that Italian bubby outsold champagne by 10 million bottles, after a bad harvest in France and with champagne being substantially more expensive than its international counterparts – usually at least double the price.
So do we have a battle on our hands? Who will have the biggest selling bubbly of 2011? When you’re celebrating that promotion or engagement, what will be your drink of choice? I’m not sure that champagne will be toppled from its throne that easily, but Italian and British wines certainly do provide a cheap and cheerful alternative. Who is your money on?