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Posts Tagged ‘language’

Bad spelling – the cause of feverish frustration for some and immense hilarity for others. Whether it be on posters or menus, food labels or road signs; spelling mistakes can be found everywhere – just take a look at these examples found throughout the UK.

However, in a recent BBC article it was the impact of misspelling on internet businesses that took the focus. Charles Duncombe, the online entrepreneur, found that dodgy spelling had the power to reduce online sales by a massive 50% – wiping out both website credibility and customer trust.

With the need for international businesses to reach out to a global audience, a multilingual online presence has become increasingly necessary. This is in line with research that shows consumers spend more time on websites that are in their own native language.

However with the introduction of multilingual websites, the scope for mistranslation has also soared – pathing the way for inaccurate accents and grammatical gaffes. A rather amusing example highlighted in a recent article, saw Braniff Airlines offering Spanish customers the chance to ‘fly naked’ with their airline rather than on their leather seats!

In light of research conducted into the impact of misspelling on website sales, it is therefore more important than ever to recruit individuals that have an accurate grasp of the relevant foreign language to provide good quality translation. It again reinforces why languages are such a valuable commodity within a global business and why Euro London’s clients are constantly seeking multilingual candidates.

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Graduate employment has been hit hard by the recession, with students finding it increasingly difficult to find a job following graduation. Although there is a reported 2.6% rise in graduate opportunities this year, finding employment is still a daunting prospect for many students. 

At Euro London, we meet language graduates who are finding it difficult to find their niche in the world of work, leaving them feeling despondent about their job prospects and overlooked in favour of their European counterparts. They often find that although speaking a language can lead to certain opportunities, if not combined with relative work experience it can be difficult to find employment.

The year abroad, that is a mandatory requirement for many language degrees, offers you the chance to demonstrate your ability to adapt to a foreign environment and interact with people from different cultures. This is an invaluable skill in the workplace and makes you an appealing candidate if a job involves travel.

However, at Euro London we also actively encourage language students to support their language skill with extra activities such as internships, holiday jobs and work experience. Seeking experience in the fields that you enjoy is just one way to increase your chances of standing out from the crowd. In addition, work experience can be an excellent opportunity to test out different job sectors and discover which one suits you best.

Combining your language skill with other experience and qualifications ensures that you have a varied and well-rounded CV that increases your value to any employer.

Do you feel your language skill is valued by employers? We would love to hear your opinions and experiences, so leave your comment below.

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Whether you’re a natural when picking up the lingo on holiday or just can’t get your head round your adiós and au revoir, we all have different learning styles when approaching languages. The process in which you learn a language can often determine whether you throw your books down in frustration or reel off vocabulary with ease.

As individuals, we have a natural preference for a particular style of learning. Discovering which style is best suited to you can enhance the process of language learning, as well as making it a far more enjoyable enterprise. Here at Euro London, we encourage anyone and everyone to take up new languages and whether you are a visual, kinaesthetic or auditory learner here are some handy tips to help.

Visual – Do you delight in drawing mind maps? How about scribbling down lists? If yes, then you may be a visual learner. Visual learners thrive on seeing vocabulary written down and therefore flash cards can be a useful prop to learning.

Kinaesthetic – If you enjoy learning through the act of role play and interactive group work then you are most probably a kinaesthetic learner. Kinaesthetic learners prefer to reinforce the act of learning through a physical activity. Interactive language games are perfect for those who prefer this style of learning.

Auditory – Do you find yourself singing Adele’s latest hit, word for word? Then you may favour auditory learning. Auditory learners tend to pick up conversational language more rapidly than others and rely largely on the spoken word to process information. Making up rhymes to remember vocabulary and listening to language tapes are both ideal approaches to learning a language for these individuals.

Discovering whether you favour visual, kinaesthetic or auditory learning may just be the key to unlocking your language potential!

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