Feeds:
Posts
Comments

Posts Tagged ‘multilingual’

Bad spelling – the cause of feverish frustration for some and immense hilarity for others. Whether it be on posters or menus, food labels or road signs; spelling mistakes can be found everywhere – just take a look at these examples found throughout the UK.

However, in a recent BBC article it was the impact of misspelling on internet businesses that took the focus. Charles Duncombe, the online entrepreneur, found that dodgy spelling had the power to reduce online sales by a massive 50% – wiping out both website credibility and customer trust.

With the need for international businesses to reach out to a global audience, a multilingual online presence has become increasingly necessary. This is in line with research that shows consumers spend more time on websites that are in their own native language.

However with the introduction of multilingual websites, the scope for mistranslation has also soared – pathing the way for inaccurate accents and grammatical gaffes. A rather amusing example highlighted in a recent article, saw Braniff Airlines offering Spanish customers the chance to ‘fly naked’ with their airline rather than on their leather seats!

In light of research conducted into the impact of misspelling on website sales, it is therefore more important than ever to recruit individuals that have an accurate grasp of the relevant foreign language to provide good quality translation. It again reinforces why languages are such a valuable commodity within a global business and why Euro London’s clients are constantly seeking multilingual candidates.

Advertisements

Read Full Post »

This article will be part of a series of blogs focusing on language graduate employment.

Here at Euro London, we often encounter students who are unaware of the career opportunities available to language graduates – with many perceiving translation or teaching as the only options to utilise their language skill. We aim to dispell this myth!

Although a career in translation is a viable option for many multilingual individuals, it only represents a small minority of the employment opportunities available. We deal with companies that want multilingual individuals for a diverse range of sectors, recruiting professionals with languages into banking, office support, igaming, HR, marketing, sales, IT and customer service – proof that languages are a valuable commodity within a wide range of careers!

While a language will not always be advertised as essential to a role, it can be advantageous to an employer. In particular, languages provide an important means of communication to businesses with overseas clients. Within international businesses it is also increasingly expected to trade in the buyer’s language, therefore fueling the need for those with language skills.

So whether you wish to to be in HR or PR, an accountant or an actuary, your language may have a niche value. Taking a look at these broader options will enlighten you to the alternative career choices that your language degree could hold!

Don’t forget to check out next week’s blog for ways that you can add value to your language degree…

Read Full Post »

%d bloggers like this: